Skirvin Hilton "Tonight" Ad

Client:
Skirvin Hilton Oklahoma City 

Project:
Design a one-off ad for BC Clark Magazine.

Strategy:
With a rich history that stretches back more than 100 years, and a rejuvenation effort that goes back five, the Skirvin is easily the most renowned hotel in Oklahoma City. Our aim was to create an ad that captures the hotel's entire history, brings it up to date, and speaks to the clientele of both the Skirvin and BC Clark Jewelers. Instead of relying on beauty shots of the Skirvin's well-known interior and exterior architeture, we wanted to tell a story that stands on its own. One that says a perfect night begins with the gift of jewelry and ends at the Skirvin. 

Execution:
With a single, powerful image, we were able create an ad that exudes all the elegance, mystique and romance that has defined the Skirvin for an entire century.

Result:
The trifecta - we loved the ad, the client loved the ad, and the ADDY judges showed their love with a Silver ADDY at the Oklahoma City ADDY Awards. And we're not going to say this ad was completely responsible, but The Skirvin Hilton has since chosen us as their new advertising agency.