Pray for Rain Campaign

Client:
BC Clark Jewelers 

Project:
Develop a share-worthy campaign that delivers the Pray for Rain message with consistency across print, broadcast, and social media.

Details:
Knowing we wanted this campaign to extend beyond traditional media placement, we looked out over the social media landscape for inspiration, and inspiration is quite literally what we found. People, it seems, love sharing motivational and inspirational phrases about weathering the storms of life and turning something negative into something positive. Pray for Rain perfectly parallels this premise. This campaign turns those phrases (some verbatim, some reworded, most made from scratch) into Pray for Rain ads. Coupled with an attractive, rain-drenched design aesthetic, the campaign is immediately share-worthy.