nJoy Vision Brand Platform

Client:
nJoy Vision 

Project:
Craft an intelligent brand platform that reverberates with nJoy Vision's core attributes and inherent personality.

Details:
Lasers are awesome. Needless to say, just about any company that walks in to Warehouse127 wielding coherent monochramatic light is going to get our undivided attention. Such was the case when nJoy Vision, a soon-to-be-launching network of surgery centers for laser eye correction, approached us to create their new brand platform. Cool gadgets aside, we were really just drawn to nJoy's approach to an otherwise stale industry. Our guidelines were to establish a fresh, inviting look & feel that projects their emphasis on patient experience and social responsibility. They also (unnecessarily) forbade us from incorporating any eyeballs into the logo mark. After considerable time brainstorming, planning, writing and designing, we presented nJoy's key stakeholders with a brand platform we all found quite nJoyable.

Awards:
Logo // Collateral - Brand Book 

Enjoy the nJoy Vision Brand Platform book.