Lyric Theatre Brand Style Guide

Client:
Lyric Theatre of Oklahoma 

Project:
Create an official style guide to preserve and solidify the Lyric brand.

Strategy:
Even for the most attentive and savvy brand stewards, maintaining the integrity of a well-built brand is a daunting task without an organized style guide to keep you accountable. Especially when the brand has a lot of moving parts, as is the case with Lyric. Because of that, our goal was to compile a comprehensive set of rules and guidelines that encompasses virtually every facet of the brand, and deliver them in an easily-digestible, quick-reference format.

Execution:
25 pages, 6 sections, 150 logo options, 4 fonts, 50 rules and guidelines, 1 Lyric Style Guide. Plus a whole lot of branding questions answered.