Lyric Theatre

Lyric Theatre's Broadway Ball 2012

Broadway Ball 2012

For the second year in a row, our friends at Lyric Theatre of Oklahoma brought us on board to design the artwork for Lyric's yearly fundraising event, Broadway Ball. This year's Victorian Gothic theme had us dangling between creepy and classy.

Lyric Theatre 2013 Show Art

2013 Show Season

Lyric Theatre of Oklahoma's 2013 show season is right around the corner, and along with it, a lineup of Traction-designed show logos and artwork worth singing and dancing about.

Lyric Theatre Brand Style Guide

Brand Style Guide

Coming up on its 40th year, Lyric Theatre of Oklahoma has more brand equity than your average organization. What they didn't have was a style guide to ensure the integrity of the brand always stays intact.  

Lyric Theatre's Broadway Ball

Broadway Ball Materials

Lyric Theatre's Broadway Ball is one of Oklahoma City's biggest fundraising events. It's also one of the bigger pro bono projects we've undertaken. It's a little bit of Broadway and a little bit of Soul.

Lyric Theatre 2012 Show Art

2012 Show Season

The curtain is officially pulled. Allow us to introduce to you the all new Lyric Threatre 2012 Show Season, featuring custom show logos and artwork by Traction Marketing Group. *Applause*