Liberty National Bank Brand Platform

Client:
Liberty National Bank 

Project:
Develop a brand platform that reflects LNB's deeply rooted ideals and Americana spirit.

Details:
With an eye toward growth, Liberty National Bank came to us looking for a strategic branding and marketing effort to even the playing field between them and their biggest competitors. We started the ball rolling with a DIG Discovery process that gave us the insights that were essential to creating the LNB brand. Our first step was defining the core value, brand essence, and positioning statement. Next came the logo and tagline. From there, we established a color palette, typographic standards, and imagery style. Finally, we wrapped it all up with a fancy brand book that steps through our process, provides insight, and delivers the new Liberty National Bank brand identity.

Awards:
Logo // Collateral - Brand Book