House of Kawasaki Summer Radio

Client:
House of Kawasaki 

Project:
Raise House of Kawasaki's brand awareness during the summer riding season.

Details:
When we think of bikes, we think of House of Kawasaki. And when we think of House of Kawasaki, we think of hardworking, blue collar Oklahomans. Guys who bust their humps during the week so they can feel the wind on their face during the weekends. That's the attitude we wanted to exude with House of Kawasaki's summer radio campaign. Built around fast, tough bikes, no-BS copy, and a steely delivery, it's apparent that the rubber meets the road at House of Kawasaki.

Take a listen.