GRAVITY Ad and App

Client:
BC Clark Jewelers 

Project:
Two-page spread in Brides of Oklahoma Magazine and integrated web app promoting GRAVITY™ by BC Clark diamond engagement rings and men's wedding bands.

Details:
We're a fan of competition. Especially the internal kind where we try to one-up ourselves. That's how we approached this year's BC Clark spread ad in The Brides of Oklahoma Magazine. Last year, we went big... we're talking District ADDY Award BIG. So, naturally, this year's ad had to be even bigger, better and ADDY-er. "Bring on the competition!" we said.

Ever the Darwinian marketer, our answer to 'bigger, better, ADDY-er' was to forgo generations of natural print ad evolution and land directly on cross-platform interactivity. Combining traditional print with an integrated web app, we created a multi-touchpoint, multimedia marketing experience that allows readers to digest the message, interact with the message, take that message with them wherever they go, and share that message to their socialsphere. And to make it universally awesome, it offers separate content for Him & Her.

Grab the latest Brides of Oklahoma Magazine and/or the nearest smartphone and go to GRVTY.us