Facebook Love Story Spread

Client:
BC Clark Jewelers

Project:
Bring a social media tie-in to a traditional print ad to show the audience that BC Clark is social media enabled and literate.

Strategy:
To us, integrating social media into a traditional medium is more than just saying “Find us on Facebook” or “Follow us on Twitter.” In this instance, we wanted to create a print ad that transplants the audience into that recognizable Facebook setting. One so comfortable and genuine that the audience is eagerly, and almost unconsciously, consuming a marketing message.

Execution:
With the inside spread of Brides of Oklahoma Magazine at our disposal, we knew we had a large piece of prime real estate to work with, and to make something awesome. Our flash of genius was to create a love story and play it out through a Facebook News Feed, while injecting BC Clark Jewelers into the tale. To do so, we painstakingly created a pixel-perfect replication of two Facebook profiles (of course Facebook would have to go and introduce a modest redesign somewhere between the print and distribution dates), and even created real Facebook profiles to go with it.

Result:
All said and done, the spread is one of our favorite print ads to date. With it, we effectively created an immersive experience that wraps a carefully crafted story in subtle marketing messages. This was achieved by not focusing on conveying one specific promotional message, but simply representing how the many facets of BC Clark Jewelers can be woven into the fabric of an entire relationship.