Campaign

7-Eleven "Sounds Good" Radio 2012

7-Eleven Sounds Good Radio

With products like Big Gulps, Big Bites, Big Treats, and Big Shots, 7-Eleven's 2012 radio campaign is big time. With all new creative and a snazzy, custom-made audio logo, this year's Sounds Good sounds even gooder.

Rest Insured with Medley/Turrentine

Rest Insured Campaign

As far as business insurance companies go, our friends at Medley/Turrentine & Associates are about as atypical as it gets. They're cool, they're calm, they're collected. And sometimes they even wear ties. This is the persona we focused on and showcased in their new Rest Insured campaign.

7-Eleven "Sounds Good" Radio

7-Eleven Sounds Good

If you think a 69¢ Big Gulp from 7-Eleven sounds good on a hot summer day, you'll probably dig our new radio campaign for 7-Eleven. Thanks to some fun products and a few tasty sound effects, this campaign literally Sounds Good.

7-Eleven Radio

7-Eleven Radio

Back in college, the food pyramid we observed consisted mainly of fare we could find at our neighborhood 7-Eleven. So when 7-Eleven asked us to throw Traction's name in the hat to handle their 2011 radio creative, we went all in. And just like a frozen burrito at 2am, we hit the spot and got the job

Coppermark Bank Personal Loan Campaign

Something Missing

We like vacations, new cars and cosmetic surgeries as much as the next guy, but the reality is we're not on Madison Avenue juggling 11-figure accounts, running off to the Hamptons and Botoxing our eyebrows into submission. Thank heavens for personal loans, and for the fact that we wear the same shoes as our target audience.