BC Clark Website

Client:
BC Clark Jewelers 

Project:
Redesign the BC Clark website with today's user in mind.

Details:
As a leader in their industry, BC Clark is constantly looking for ways to stay ahead of their market. From campaign development to design standards to interactive presence, it's our job to show them how to get there. Our latest undertaking was an overhaul of their website - a website just three years removed from ADDY gold, and still an industry standard. But in the digital world, a lot can happen in three years. With the proliferation of smartphones, tablet devices and mobile browsing, today's consumers want their web experience to adapt to them, not vice versa. With our eyes on their analytics, BC Clark recognized that nearly 1/4 of their web traffic comes from mobile and gave us the go ahead to optimize their website accordingly. Our answer was a responsive website that uses a fluid grid structure and flexible images to automatically adapt to the user's viewing environment. The result is a web experience that dynamically adjusts to accomodate a broad range of devices and screen resolutions. Oh, and it looks really, really good, too.

Awards:
Consumer Websites - Outlets // Responsive Design

Grab a smartphone, a tablet, and a computer and go to BCClark.com.