Anthology Product Launch

Client:
David Gardner's Jewelers

Project:
Give David Gardner's new line of diamond engagement rings a name, voice, and look & feel, followed by a mixed media product launch effort to introduce it to the public. And all on relatively short notice.  

Details:
More often than not, creating a brand or product from the ground up is a time-consumptive, brow-furrowing process. And then sometimes, to our wonderment and surpise, it's just the opposite. When new client David Gardner's Jewelers tasked us with building a brand around their new line of namesake engagement rings, we amazed even ourselves with how quickly the pieces fell into place. Maybe it was blind luck, maybe it was our incredible talent, or maybe it was DG's "we need something now" rush, but whatever it was, we serendipitously landed on a name that immediately opened all the right creative doors. In a matter of days, we were telling the story of David Gardner's Anthology with approved radio, print, and outdoor.

Awards:
Newspaper Campaign - Color 

Listen to Anthology