Air Tractor Website
Air Tractor Website
Client:
Air Tractor
Project:
Completely overhaul the Air Tractor website with a new design, simplified navigation and a host of new functions and features.
Strategy:
For more than 50 years, the best aerial application aircraft (aka crop dusters) in the world have been built in the small west Texas town of Olney. For at least 20 of those years, we've helped Air Tractor cement itself as the leader in virtually every facet of the ag aircraft industry, including online. For us and for Air Tractor, however, it was time to fly even higher with a re-focused, re-designed, re-eally awesome new website that makes the Air Tractor presence even more unmistakable.
Execution:
Just like the blue skies and agricultural terrain they inhabit, we felt the current lineup of Air Tractor aircraft would be most at home in a website that boasts a wide open, uncluttered design (a stark contrast to the previous, cockpit-themed website). The simple navigation and spacious theme allow the unmistakable yellow-and-blue aircraft to soar front and center from the homepage to the last page. And because Air Tractor has a large dealer network and an even larger owner base & fan base, the new website isn't without goodies for every type of visitor. From Dealer & Owner Login capabilities to AT aircraft profiles, dealer maps, 360ยบ virtual cockpit tours, and wallpaper and screensaver downloads, the new AirTractor.com is miles above the competition.