Traction Rakes in the ADDYs
It's Monday morning at Traction Marketing Group. And just like most Mondays at Traction, we're hitting the Warehouse running. Scheduling meetings, sending emails, hitting punchlists, checking joblists, writing blogs posts, and just doing whatever else you do to get the week rolling.
Basically, if you were to walk through the garage door right now, you would have no idea we're actually coming down from Saturday night's ADDY Awards high and Traction's best-yet showing. In total, we have 11 new awards proudly displayed at the front of the office for the world to see - Three Gold. 5 Silver. Three Bronze. And one more bronze to grow on.
While all those pieces of metal do serve as a bit of creative affirmation for the less-seasoned Tractioneers, our awards count is really a testament to the awesomeness that is our client roster. If they didn't trust us to spit out great ideas, great strategies, and great design, we wouldn't be having this conversation right now. And then it would be just a regular ol' Monday morning coming down.
Just in case you're interested, there's a list of Traction's 2010 ADDY collection after this sweet pic of a few of our ADDYs.
Gold:
Non-Traditional Advertising : Campaign - Our Mother's Day Gift to Your Guerrilla Campaign for BC Clark Jewelers
Interactive Media : Website : Consumer HTML - BCClark.com for BC Clark Jewelers
Elements of Advertising : Logo - G R A V I T Y™ by BC Clark for BC Clark Jewelers
Silver:
Consumer or Trade Publication : 4-Color Campaign - This Kind of Love Engagement Ring Campaign for BC Clark Jewelers
Interactive Media : Micro or Mini Site - BCClarkJingle.com for BC Clark Jewelers
Ad Industry Self-Promotion : Interactive - TractionOKC.com for Traction Marketing Group
Interactive Media : Banner/Pop-ups/Screensavers - Holiday Horsepower Interactive Facebook App for House of Kawasaki
Interactive Media : Website : B-to-B HTML - HSEarchitects.com for HSEarchitects
Bronze:
Local Only "The one that got away" - Back to the Basics Throwback Campaign for BC Clark Jewelers
Direct Marketing : B-to-B or Consumer : Single flat - STD Purl Mailer for House of Kawasaki
Element of Advertising : Logo - Heart of Oklahoma Council Identity for Heart of Oklahoma Council, Campfire USA
Industry Self-Promotion : Ad Club Promotion - Please Have ID Ready Poster for Ad2OKC (Presented to Ad2OKC, Created by Traction's Aaron Dickey & Tanner Tate)

Comments
I'm proud of everyone at Tractionll!!!
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