Traction's blog

We know what you're thinking: 2011?! If those Mayan folks have it right, 2012 is the year to go out on.

Ever since social media emerged as a viable piece of the marketing mix a few years back, we've championed it to our clients as an important part of their repertoire. Some listen to us, some don't.

A lot has changed in this industry since we opened our doors as Larry Smith Advertising some 37 years ago. As the industry evolved, so did we.

Oklahoma City dominated the District 10 ADDY's with 77 awards, and Traction was right there in the thick of it with an award of our own.

There's a Thunderstorm settling over Oklahoma City and the forecast is calling for a 100% chance of awesome.

Let it rain, we say. Let it rain.

With the iPad 2 fresh on the Traction scene, we decided to take inventory of our favorite iPad apps. If you don't have all of these, it's time to make a trip to the App Store.

OKC Ad Club held its 45th ADDY Awards Gala on February 19, 2011. Traction represented with a 1:1 entry-to-award ratio.

2011 is here. And with it another year of growing, changing and evolving for the advertising industry. Here's where our heads are in the year to come.

You asked for it, here it is: a collection of rants and raves in response to all the marketing, social media, and new media wrongdoings we see going on in the world around us.

Facebook Places combines location-based technoology with the power of the world's largest social network. Here's what that means - in general, and to developers, marketers and the everyday Facebook user.