Our library of wit and wisdom.

We’ve gathered up our collective insight to share it with the masses. Whether the masses want it or not.

Why Branding Deep Is Good Branding

That's right. Another blog post now exists about branding. Sure, there are already plenty of excellent posts about branding; explaining what a brand is and how to go about branding yourself or a company. Some stick to the nuts & bolts, while others go deep into...

BC Clark Turns Black Friday into Family Friday

This holiday season, our oldest client (and Oklahoma’s oldest family-owned business), BC Clark Jewelers, made waves by closing their doors on one of the busiest shopping days of the year. Typically, the Friday following Thanksgiving (portentously dubbed Black Friday)...

Failure: The Ultimate Team Sport

A while back, our art director, Aaron Dickey, wrote a blog post about giving your team permission to fail. Because he’s a designer, not a copywriter, it was called “Your Team Needs Permission to Fail.” Despite the no-frills title, it’s a really profound post about how...

For the Love of Color

Color is an amazing tool for design and marketing when handled correctly. Just like selecting paint colors for the interior of your home to set a tone, colors used in logo design set the tone for the brand. Are you wanting to achieve a relaxed mood? Maybe go with soft...

It Is Time to Learn Something New

The new year is upon us and if you listen closely, you can hear the sound of resolutions fading into nothingness. But not yours. This is the year you learn something new. The year you finally figure out what the heck CSS stands for and why developers think those "CSS...

The New Lyric Theatre of Oklahoma

Lyric Theatre of Oklahoma has been producing Broadway-caliber shows for Oklahoma audiences since 1963. In recent years, they’ve responded to changing audiences with a new wave of innovative productions, and, in doing so, have set the bar for community theatre along...

Earl’s Rib Palace Brand Platform + Website + Campaigns

Here at Traction, we’ve had the good fortune of cultivating an active client list that includes some of the most revered and longest-running companies in our market. Names like BC Clark Jewelers, Lyric Theatre of Oklahoma, Allied Arts, and Dunlap Codding are always...

Your Team Needs Permission to Fail

We've all heard the phrase, “A smooth sea never made a skilled sailer,” but to truly embrace failure is a difficult thing to do. Why? Because making the conscience decision to stand back from our work and admit it sucks isn’t in our nature. We fall in love with what...

trACTION’s Ex-Spendables

It has been widely rumored that several different networks are scrambling to capitalize on the success of The Expendables franchise by attempting to recreate the concept for the small screen. And while most rumors revolve around the casting of current television...