Recent Posts

To Be Flat, Or Not To Be Flat

A few weeks ago the creative team at Traction came across an article about new design trends for 2013. The post struck a chord and a few healthy conversations, including our take on the flat design vs. skeuomorphism debate.

Posted by Traction on Thursday, January 31, 2013 / Read More

2012 in Review

Here we are at the end of 2012 and it's been another awesome year for the work residents of Warehouse127. In the last 365 days, we've built brands, created campaigns, and (possibly) saved the world. To see how, check out a few of the montly events that shaped our Twenty Twelve.

Posted by Traction on Monday, December 31, 2012 / Read More

The Pull of GRVTY.us

When we launched BC Clark Jewelers' GRAVITY mobile app last December, we had a feeling it would garner some attention. Imagine our surprise when its analytics recently showed a 30-fold surge in traffic.

Posted by Traction on Wednesday, October 31, 2012 / Read More

Famous Logo Designs: Cost vs Value

A logo is easily the single most powerful visual identifier a brand possesses. But how much should a custom-designed logo cost? According to these famous logos, somewhere between FREE and $200 million sounds about right.

Posted by Traction on Thursday, September 27, 2012 / Read More

Your Fanhood's Showing

Like any other tight-knit family, the fine folks residing here at Warehouse127 don't always see eye to eye. Never is that more apparent than during Oklahoma's college football season. So if you're all about displaying your fanhood, you just stuck your head in the right huddle.

Posted by Traction on Monday, August 27, 2012 / Read More

Email Marketing Redefined

We've posted about email marketing before. We've talked about MagneticMail and its easy-to-create, beautiful template-based email campaigns. But our HTML email capabilities are continuing to grow more than one might think.

Posted by Traction on Thursday, May 31, 2012 / Read More

Responsive Web Design

Responsive Web Design - What is it? How it came to be. What it means for you. A few examples. And our recent work within it.

Posted by Traction on Monday, April 30, 2012 / Read More

Lucky 13 at the 2012 ADDYs

In our 37-year history, we've received just about every ADDY Award imaginable, Local to National. But what we've never, ever had is a coveted Best Of. Until now. Check out our Best Of Interactive and more.

Posted by Traction on Tuesday, February 28, 2012 / Read More

How Nifty is Your Fifty? Comparing Canon's 50mm f/1.4 USM and 50mm f/1.8 II Lenses

A rousing, side-by-side, shot-for-shot comparison of Canon's 50mm f/1.4 USM and 50mm f/1.8 II lenses.

Posted by Tanner Tate on Friday, January 6, 2012 / Read More

El Año 2011 was Awesome

From top to bottom, 2011 was an awesome year for Traction. Across the board, we set several personal, professional and creative benchmarks. To put it all into perspective, here's a look at the numbers that added up to the best 2011 ever.

Posted by Traction on Monday, December 26, 2011 / Read More

All work and no play makes Traction a dull blog.