40 years of proving that size doesn’t matter.
As an ad shop, Traction is relatively small but incredibly powerful.
Traction may be new to you, but we’ve actually been around awhile.
Like, 40 years awhile.
Our people are the perfect mix of visionaries and pragmatists. Boomers and millennials who love what they do and do it daily.
We’re digitally enabled, marketing minded, and insanely talented. And we do it all from a bright, bold warehouse that’s as playful as it is practical.
For decades we’ve shown our clients why an ad agency’s size is less important than its results. We’ve built our legacy on performance, passion, and the pursuit of the singular idea. Plus a little fun on the side.
We pride ourselves on building long-lasting relationships and staying ahead of the curve. Above all, we have the experience and vision to help you grow market share and connect with your customers.
Our place reflects our business approach: bright, bold, playful and practical.
Traction’s headquarters is a renovated warehouse with a blast proof room and concrete facade.
It’s an expansive environment where no idea is too big and no detail is too small. It’s been called a futuristic bomb shelter, a creative incubator, and a post modern industrial something-or-other.
We simply call it Warehouse127, and when that garage door goes up in the morning, it’s our time to shine.
Get to know these people.
They are Traction.
Ours is a group of individuals who see every day as an opportunity to create something more.
We’re experienced veterans and early adopters. Creative types and data sifters. Media buyers and pixel pushers.
And together, we believe that what we do is hands down the best job in the world.
President / Account Executive
Having grown up the son of an ad man, Tyler knew his way around the biz at a very young age. He started his career in 2003 and turned Traction into a 2nd generation business when he took the reins in 2006. While he still considers himself a creative type, he now spends most of his time taking care of clients and pushing Traction forward. Tyler is an avid photographer and videographer, and still loves this business and the creative industry as much now as the day he started.
VP / Account Executive
After a 20-year tour with some of OKC’s big-name agencies and B2B clients, Randy set his feet down at Traction in 2005 to be our wily ad veteran. Although his track record includes both the creative and account sides of the industry, his knack for juggling projects in the industrial/manufacturing realm makes him the perfect AE for a handful of our clients. If that’s not enough, on the weekends, the guy’s a real trooper… the kind that protects and serves as a reserve deputy for the Oklahoma Country Sheriff.
VP / Media Director
As if she needs an introduction, meet Marsha – OKC’s iconic media buyer. Marsha started her Traction tenure right out of college in 1975 and has been right here ever since. Marsha is a veteran in our industry, a voice of reason in our agency, and an asset to our clients. Over the years, Marsha has involved herself with numerous organizations and non-profits, and can regularly be found meeting with media reps or dropping some (perfectly poised) knowledge in a client presentation.
Quint’s the guy we hired to make things happen. And make things happen, he does. Whether it’s big or small, he bull rushes every project with enthusiasm and a smile. In a past life, Quint toured the world with a Christian band you’ve probably heard of, slapping the bass and managing their own record label. He brings a unique angle to every situation and a new level of energy to the warehouse. And if you ever need anything out of the ordinary taken care of, Quint’s the guy that knows a guy.
As Traction’s Creative Director, Tanner is living the dream that only a Matthew McConaughey rom-com could inspire. Tanner and his beard came to Traction in April 2008, and quickly established himself as the go-to guy when a problem needs a solution and the solution requires words. Tanner has a story for everything and a knack for turning strategy into voice. And he’s never short of a clever quip or bad pun. If ideas are currency in our biz, this guy’s got a couple of quarters to spare.
What do you get when you combine an English teacher, a children’s librarian, a poet, a blogger, and Hemingway? You get Adam. Adam crawls into the minds of clients, helping them craft their voice. Don’t let the flannel and tortoise-shell glasses fool you. He is as much about UX and UI as he is about wordsmithing. With a turn of a phrase he’ll push your brand to the leading edge of the digital landscape, and in the next moment he’ll have you longing for a quiet corner, a cup of coffee, and a dusty old book.
Art Director / Developer
Aaron was almost the one that got away. As a senior design student in 2009, we were smitten with his portfolio but just didn’t have an open posish. When the stars aligned a few months later, we scooped him up and haven’t looked back. Aaron is the driving force behind our design department, and recently picked up a new language (that’s code for, um… code) so he could serve double duty as our web developer. He has a love for typography, and believes in simplicity and usability above all else.
Designer / Illustrator
Randall is an enigma. Sometimes you see him, sometimes you don’t. One second, he’ll be zoning out with his headphones on. The next, he’ll catch you off guard with a funny story or witty remark. And just when you’re wondering what the heck he’s doing, he’ll throw down a hand illustrated work of art that pushes the limits of a brand’s identity. In a good way. Whether he’s armed with pencil and pad or Wacom stylus and tablet, he’s organic first, digital second, and silent (almost) always.
First thing’s first. It’s “spites” not “spates.” With that out of the way, we’re here to tell you that Paige isn’t just an intern. Okay, technically, she’s just an intern, but if you’re looking for a student that’s better than most mid-career designers, you should just stop it right now. We found her first and call dibs once she graduates from UCO this spring. Despite a heavy course load, she’s taken on client work and concepted & designed a poster series about design (she’s meta like that) for our creative loft.
Melissa’s is the maternalistic voice that’s been keeping Traction in line since 2007. If not for her, we’d probably never bill our clients, pay our vendors, plan birthday parties, or eat our vegetables. When she’s not crunching numbers and doing other left-brain stuff, she’s usually zipping in and out of the office taking care of her real family. Thanks to Melissa, we have everything we need to get our work done, and some things we don’t need but just really, really want.
We're here to create something more.
We don't just design logos, build websites, shoot commercials, and make ads.
All agencies, marketing groups, and creative shops have services. Traction does too.
We just present ours a bit differently. Instead of a list that tells you what we want you to think we do, we’d rather tell you exactly what we don’t do.
Why? Because that’s the best way to narrow us down. Drawing a line gives us the freedom to do the unexpected. To raise some eyebrows and disrupt the status quo.
This is how logos become brand platforms, simple print ads become springboards for cross-platform interactivity, and websites become immersive brand experiences.
We don’t design logos
We build intricate brand identities that push brands forward. We give them a foundation that fuels growth and evolution.
We don’t build websites
We architect interactive environments that connect audiences with brands. We emphasize meaningful UX, adaptable design, and cross-platform consistency.
We don’t shoot commercials
We tell compelling stories that move people to action. We use emotion and style to relate products and businesses to the world around us.
We don’t make ads
We orchestrate cross-platform marketing strategies that move people to action. We define, we target, we deploy, and we track.